![]() Lump sum payouts to the league for the Big 12 Championship game and Sugar Bowl are divided by 12 members rather than 10.The chart below reflects an estimated potential earnings from all revenue streams within an athletic year which includes BYU, Cincinnati, UCF and Houston to programs within the Big 12. ![]() ![]() In 2020-2021, the CFP distributed $78.3 million to the Big 12. The chart excludes payouts from the College Football Playoff as well bowl game payouts outside of the Sugar Bowl.After conference fees, the Big 12 Championship game and the Sugar Bowl payouts are divided equally amongst the members of the league.Third tier revenue averages for the league exclude Texas and Oklahoma.The chart below reflects the 2020-2021 athletic year payouts for all revenue streams to programs within the Big 12. Tier 3 revenue for Texas and Oklahoma drastically outpaced the other programs within the league as both programs leaned on independent regional networks for Tier 3 television rights. Tier 3 revenue for Big 12 programs, SicEm365 has been told, is approximately $15 million a year per institution on average. Each of the current universities that utilize the ESPN+ platform currently receive $4 million a year from ESPN+, leaving on average $11.0 million annually in other third tier revenue for those universities. In addition to agreements with platforms such as ESPN+, Tier 3 money also includes a variety of additional revenue including branding of the individual programs, corporate sponsors, ad revenue, radio contracts and logos. Tier 3 revenue is not included within the league distributions. Without a conference television network, individual programs would still be responsible for its own Tier 3 content. Without the additions, the remaining eight programs could have been dropped down to an estimated $10 million per year. The revenue post-expansion would fall short of its current payouts that include Oklahoma and Texas through 2024-2025, but the additions of the four expected programs allows the league to avoid receiving a significantly more drastic cut in revenue. In addition to that estimated $22.5 million, the league would also receive revenue for the Big 12 Football Championship Game, College Football Playoff Revenue distribution and the various ways conferences are able earn revenue through the NCAA Men's Basketball Championship, including units for wins inside the main tournament and the NIT. With that 10% still expected to be withheld, the 12 members would receive an estimated $22.5 million annually for its television rights. In its current setup, the league administration withholds 10% of each university’s individual shares to cover its own expenses such as but not exclusive to real estate of headquarters, travel, personnel, marketing, advertising and promotion. With the additions of BYU, Cincinnati, UCF and Houston, the annual television network revenue for the league is estimated at approximately $24.8 million gross. The race to expansion for the Big 12 is moving ahead at a fast and furious pace as BYU, Cincinnati, UCF and Houston are all set to apply and eventually join the rebuilt conference. SicEm365 has continued to receive more details and clarification on the expansion process and what could be on the horizon.
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